In the past, the business relationship of familiar road was blocked, and the sales channel of familiar road was blocked... Since this year, the textile enterprises that survived the epidemic are facing many difficulties. How to reconstruct the competitiveness of textile enterprises in the post epidemic era? In this regard, many people in the industry pointed out: the "cloud era" of the textile supply chain has come, textile enterprises should reshape the supply chain from pattern design to clothing display, so as to make the "double cycle" lively.

 

Keqiao Haozhi Huaju Textile Design Co., Ltd. is a fabric enterprise engaged in high-end customization. Since the beginning of spring this year, in response to the global COVID-19, enterprises have adjusted their marketing methods in a timely manner, designed all kinds of special fabrics into highly visible clothing, and displayed them in the form of tiktok and other large network platforms. Up to now, 600 thousand fans have been accumulated. Through the display of mobile terminal clothing effect, the common problems of long way to see goods offline and not intuitive enough to buy Fabrics online are solved, and the sales channels are widened all at once, making the company operate rapidly and normally.

 

The design director of Haozhi Huaju thinks that moving the supply chain to the "cloud online" breaks through the limitation of time and space, and can radiate a large number of consumers. The economic benefits generated by the large exposure of "cloud online" traffic are unmatched by the previous simple cultural propaganda and physical sales. Tiktok, who has tasted the sweetness of the "sweet quality Hua", is no longer satisfied with the "self talk" in the studio. Now it has launched the "creative space of Haohua Hua", the vibrant voice, which shows customers to attract customers through various vivid and effective clothing effects, and the sales volume of products has increased substantially, and the haze of the epidemic has completely come out.